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CONSUMER
HEALTH SCIENCES RELAUNCHES THE NATIONAL HEALTH AND WELLNESS
SURVEY
-- Results From 2005 Survey to be Released Next Week
NEW YORK, September
15, 2005 –
Consumer Health Sciences, a
Ziment Group company, announced today that it has relaunched
the National Health and Wellness Survey (NHWS) to include a
multitude of additional products and services.
"The National Health and
Wellness Study database is the crown jewel of CHS," said
Howard Ziment, Chief Executive Officer of The Ziment Group.
"We are excited that we have been able to take the Group's
considerable resources to make it easier to access the
benefits of the National Health and Wellness Study."
The NHWS is a rich and powerful
database that provides an understanding into how patients flow
into, through and out of physicians' offices. It
collects an abundance of information about their overall
health, including the diseases they suffer from, treatments
they use, their attitudes towards their health and subsequent
behaviors.
This data is collected directly from
41,000 adult consumers in the U.S. and
36,000 Europeans, covering over 75 therapeutic areas. It is
available for immediate use and was born with and maintains an
outcomes bent (using the latest outcomes scales in its
question set).
The re-launch of NHWS
involves a suite of products that make accessing the database
easy. They include:
-
CORE:
This is the door to the NHWS database, providing a treatise
on a given therapy area.
-
DRIVER:
This is an analysis of a given therapy area to identify the
driving forces that help or hinder patient flow into the
physician’s office, receiving and then filling a RX for a
given drug.
-
Outcomes Posters and
Manuscripts:
NHWS is an often used source of data for outcomes
researchers to construct Posters and/or Manuscripts.
-
SELECT:
These are studies which involve recontacting patients who
completed NHWS to ask custom questions to add to the rich
NHWS data to answer specific questions about those patients.
-
SOLVE:
This are custom analyses of the NHWS, with reports prepared
to answer specific business and marketing questions.
All of this is discussed in greater
detail at the NHWS' new website,
www.NHWSurvey.com.
Consumer Health Sciences was
founded in 1996 with the mission of bridging the gap between
outcomes research and marketing by gathering in-depth survey
information from consumers. The foundation of the company, the
National Health and Wellness Survey, was first launched in
1998, and provides a unique look into the healthcare market
from the viewpoint of the consumer in over 75 therapeutic
categories.
For
more information, go to
www.consumerhealthsciences.com
The Ziment Group is the global healthcare research brand for
The Kantar Group, the Information and Consultancy Division of
WPP, plc
It
consists of Ziment, a full service consultancy offering custom
marketing research for the healthcare and pharmaceutical
industries worldwide; WebSurveyResearch which houses the
largest dedicated panel of physicians with which to conduct
marketing research through the internet in the world; imap
Research, a division dedicated to conducting multi-client
research in the pharmaceutical industry, and Consumer Health
Sciences, which became part of the group in April 2005.
For
more information on The Ziment Group, go to
www.zimentgroup.com.
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