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THE ZIMENT GROUP ACQUIRES CONSUMER HEALTH SCIENCES - Part of WPP's Purchase of Grey Global Group

NEW YORK, April 18, 2005 - The Ziment Group, a leading healthcare and pharmaceutical market research consultancy headquartered in New York, announced today that Consumer Health Sciences, a health information and market research company that provides disease-specific, self-reported consumer data to pharmaceutical and life science companies, has become a separate operating division of the group as part of Grey Global Group’s recent purchase by WPP,Plc. (‘WPP’).

Formerly part of Grey Healthcare, CHS, will form a new division within The Ziment Group. The company’s flagship offering is its National Health and Wellness Survey (NHWS), conducted annually from a population of 45,000 adult consumers in the U.S. and 20,000 Europeans in the UK, France, Germany, Spain and Italy. Thesurvey covers a broad range of health related topics, including opinions and attitudes toward healthcare, sources of healthcare information, the respondents' current state of health,  personal health history, and the severity and treatment of illnesses.  The company will continue to operate from its home in Princeton, New Jersey.

 “The addition of CHS is another important resource in our group mission to help our clients’ solve their difficult business and marketing problems,” said Howard Ziment, Chief Executive of The Ziment Group.

“National Health and Wellness is an important resource for our clients,” added Ziment. “It helps them gain deep understanding of how patients flow into physicians’ offices and what happens after they leave the office. This study is completely unique in that it has the history going back to 1998, includes key European markets and stands up to the rigorous standards of outcomes researchers. And all of it is available to clients right now, without waiting for custom research to take place." 

“Fueling CHS with the product development and operational muscle of The Ziment Group should help move our offer forward immediately,” said Jenny Donohue, Chief Executive of CHS. "We are excited to join forces with an industry leader like The Ziment Group to help CHS reach its goals."

“We believe that CHS has tremendous upside potential in all ways," continued Ziment. "Along with our imap Research division, we now believe that The Ziment Group has several powerful multi-client/syndicated offerings of great value for our clients.

 

About The Ziment Group:

The Ziment Group consists of Ziment, a full service consultancy offering custom marketing research for the healthcare and pharmaceutical industries worldwide; WebSurveyResearch which houses the largest dedicated panel of physicians with which to conduct marketing research through the internet; imap Research, a division dedicated to conducting multi-client research, and now CHS.

The Ziment Group is the global healthcare research brand for The Kantar Group, the Information and Consultancy Division of WPP, plc.  For more information on The Ziment Group, go to www.zimentgroup.com.

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