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ZIMENT NAMES BASYA GALE WORLDWIDE CHIEF QUALITATIVE OFFICER

NEW YORK, July 27, 2006 - Ziment, a leading healthcare and pharmaceutical market research consultancy headquartered in New York, announced today that it has named Basya Gale, Ph.D. as its Worldwide Chief Qualitative Officer.

"I believe that qualitative marketing research has a more important role than ever in helping our healthcare and pharmaceutical clients understand and impact their world,” said Gale.  “I’m thrilled to be joining Ziment, a market leader in both size and innovation."

A published author and speaker within the pharmaceutical and healthcare realm, Basya brings more than 25 years of experience in pharmaceutical marketing research to lead Ziment’s Qualitative Services division.  Basya is truly an industry leader, having worked for many years in leading worldwide research on both the supplier and client sides at companies including IMS Health Consulting, Bristol-Myers Squibb, Johnson & Johnson, AstraZeneca, and Rhone-Poulenc Rorer.  Her therapeutic expertise reflects her business experience in the industry and ranges across areas such as, cardiovascular, diabetes, urology, infectious disease, dermatology, hematology, musculoskeletal, respiratory, CNS, bone metabolism, AIDS and oncology. 

“Basya is the ideal person for this position and we are thrilled to have her on board,” said Lynnette Cooke, Chief Executive Officer of The Ziment Group's custom research division.  “She is a leader in our industry and her vision will help to shape new offerings that will help move our clients' businesses forward, no matter where they are doing business in the world."

About The Ziment Group:

The Ziment Group consists of Ziment, a full service consultancy offering custom marketing research for the healthcare and pharmaceutical industries worldwide; WebSurveyResearch which houses the largest dedicated panel of physicians with which to conduct  marketing research through the internet; imap Research, a division dedicated to conducting syndicated market tracking research; and Consumer Health Sciences, which conducts the National Health and Wellness Survey (nhwsurvey.com), the pre-eminent source of information about the flow of patients into physicians' offices.

The Ziment Group is the global healthcare research brand for The Kantar Group, the Information and Consultancy Division of WPP, plc.  For more information on the group and its divisions, go to www.zimentgroup.com.

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