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THE ZIMENT GROUP ANNOUNCES ORGANIZATION
OF NEW DIVISION--
imap (INTEGRATED MARKETING AND PROMOTION) RESEARCH
NEW YORK, November 4, 2004 – The Ziment Group, a
leading healthcare and pharmaceutical market research consultancy
headquartered in New York, announced today that it has
launched imap Research, a new division that will specialize
in conducting multi-client studies for the pharmaceutical
and healthcare industries.
“Our clients are looking more and more towards multi-client
solutions when it comes to having an ongoing understanding
of the therapeutic marketplaces in which their products
compete,” said Howard Ziment, Chief Executive of
The Ziment Group. “These solutions deliver powerful
understandings about their markets that are different than
what can be delivered through traditional custom designed
market tracking research.”
imap Research will use the Ziment Group’s 28 years
of experience in conducting marketing research as a launching
point with which to develop superior solutions in tracking
brand performance than are currently available today.
“imap will set new standards for multi-client offerings
by leveraging the physical and intellectual capital already
at hand within the Ziment Group,” said Ziment, “Powered
by WebSurveyResearch and the Ziment Chronic Illness internet
panels, this division has instant access to over 75,000
physicians and 400,000 patients from around the globe.
This degree of access to all critical influencers is unprecedented
in this space and will enable imap to provide fully integrated
marketplace understandings and powerful recommendations
for their clients.”
“All of this will results in powerful new ways
in which to help clients realize their brand potential
in research that does not break their budgets.“
About The Ziment Group:
The Ziment Group consists of Ziment, a full service consultancy
offering custom marketing research for the healthcare
and pharmaceutical industries worldwide; WebSurveyResearch
which houses the largest dedicated panel of physicians
with which to conduct marketing research through the
internet; and imap Research, a division dedicated to
conducting multi-client research.
The Ziment Group is the global healthcare research brand
for The Kantar Group, the Information and Consultancy Division
of WPP, plc. For more information on Ziment Group, go to
www.zimentgroup.com.
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