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Ziment Launches Internet Research Panel of Patients with Chronic Illnesses

NEW YORK, March 11, 2002 - Ziment, an industry leader in global healthcare marketing research, has launched an on-line panel to facilitate fast access to the opinions of patients suffering from a wide range of chronic illnesses.

With this panel, Ziment adds to its Internet research capabilities by providing its clients with the ability to easily find low incidence patient groups. Combined with Ziment’s physician Internet panel, clients can now conduct studies with both physicians and patients using the speed and large sample power of Internet research.

“Our new chronic illness panel gives our clients access to patients with specific disease states that can be difficult to find and interview,“ explained Howard Ziment, Chief Executive Officer of Ziment. “Internet-based research is time-efficient, cost-effective and allows patients to speak more freely about their disease.”

The new Panel profiles close to 100 different chronic illnesses among a nationally balanced panel of patients. It was created in conjunction with Lightspeed (www.lightspeed.com), a sister company to Ziment dedicated to serving Kantar’s research entities.

“This terrific new resource will keep Ziment on the cutting edge of healthcare Internet research, “ said Ziment. “It is a high quality panel of respondents who have opted in to conduct research, just like our WebSurveyMD panel. This ensures high response rates and high quality data, the building blocks for great marketing research leading to superior business intellect.”

As the founding member of WebSurveyResearch, which specializes in collecting opinions from healthcare professionals through the Internet, Ziment is a pioneer in conducting research within the healthcare arena. WebSurveyResearch includes WebSurveyMD, the largest dedicated on-line panel of physicians with approximately 20,000 physicians worldwide, WebSurveyRN, a panel of nurse’s and physician assistants and WebSurveyPharmacist, now under construction.

“The Internet is not about the future of our industry,” added Ziment, “it is about today. Ziment is proud to have all the tools in place to serve our clients in this new frontier.”

About Ziment, Inc.
Ziment is a global marketing research company based in New York City. It is the healthcare research brand of the Kantar Group, WPP’s Information and Consultancy Division. For over 25 years Ziment has offered full service marketing research primarily to the healthcare and pharmaceutical industries. More information about Ziment is available at www.ziment.com.

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