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ZIMENT GROUP ANNOUNCES PROMOTION OF
LYNNETTE COOKE TO CHIEF EXECUTIVE OFFICER OF ITS FULL
SERVICE DIVISION
NEW YORK,
DECEMBER 20, 2004 –
The Ziment Group, a
consortium of leading healthcare and pharmaceutical market
research companies headquartered in New York, announced
today that Lynnette Cooke has been promoted to Chief
Executive Officer of Ziment, the Group’s full service
division from her current job of Chief Operating Officer of
the division. This was a title that was previously held by
Howard Ziment, who will continue on in his other role as
Chief Executive Officer of The Ziment Group.
“The time had come to recognize Lynnette for her
considerable contribution to the success of our full service
division,” said Howard Ziment. “This is a public
acknowledgement of the work she has already been doing for
the full service division, its employees and its clients.”
“I am excited about the near and long term future for the
full service division,” said Cooke. “With recently
introduced offers that are industry breakthroughs like
Demand Calibration, which helps our pharmaceutical and
healthcare clients prepare more accurate product forecasts,
the future for the full service division has never been
brighter.”
“With the recent launch of IMAP Research, our multi-client
research offering and the continued success of both our
WebSurveyResearch and our full service divisions, the Ziment
Group is looking forward to 2005,” said Ziment. “We continue
to search for more creative and valuable ways to help our
clients solve their most intractable business and marketing
problems.”
About The Ziment Group:
The Ziment Group consists of Ziment, a full service
consultancy offering custom marketing research for the
healthcare and pharmaceutical industries worldwide;
WebSurveyResearch which houses the largest dedicated panel
of physicians with which to conduct marketing research
through the internet; and imap Research, a division
dedicated to conducting multi-client research.
The Ziment Group is the global healthcare research brand
for The Kantar Group, the Information and Consultancy
Division of WPP, plc. For more information on Ziment, go to
www.ziment.com.
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