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Ziment Selects NetRaker as Preferred
Tool to Service
E-Healthcare Clientele
NEW YORK, April 9, 2003 - Ziment, a leading US-based pharmaceutical
and healthcare marketing research agency, has announced
it has entered into an agreement with NetRaker, a leading
provider of real-time remote usability and market research
solutions.
NetRaker and Ziment signed an agreement to provide web
site evaluation tools to help Ziment track consumer behavior,
thoughts and attitudes on the Internet for its e-healthcare
clients.
Using the Internet, customer experiences around the world
can be captured through comprehensive surveys and studies
and analyzed in real-time. The real-time analysis and ease
of setting up research projects are critical features in
efficiently evaluating what makes for the best user experience.
“The NetRaker tool gives us the flexibility and
agility that no other research platform could provide.
We looked at a number of alternatives and NetRaker clearly
had the most technologically advanced product. When combined
with our own proprietary processes, NetRaker emerged as
the optimum tool,” said Howard Ziment, CEO of Ziment. “Our
relationship with NetRaker allows us to conduct web site
evaluation work in a vastly superior way by using their
unique techniques to gather the behavior of consumers using
the Internet.”
“Ziment has already done considerable work in the
e-healthcare arena, having helped many of the world’s
largest pharmaceutical companies to set their e-healthcare
strategy. An improved customer experience at a pharmaceutical
or healthcare web site can result in better patient treatment.
NetRaker is pleased to provide the best customer experience
platform and services, making Ziment even better able to
help its clients excel in this arena.” said Douglas
van Duyne, President and CEO of NetRaker.
About Ziment: Ziment, based in New York City, is a full-service
consultancy offering custom marketing research for the
healthcare/pharmaceutical industry worldwide. It is the
global healthcare research brand for The Kantar Group,
the Information and Consultancy Division of WPP, plc.
About NetRaker Corporation: Based in Mountain View, California,
NetRaker is a leading provider of customer evaluation solutions
for Web-based and software applications. NetRaker’s
suite of automated web site evaluation applications provides
real-time, complete customer experience measurements and
competitive comparisons. NetRaker has been selected in
numerous independent tests as the "preferred application" for
market research and usability solutions on the market today.
More information is available at www.netraker.com.
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