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imap Research Launches onTRAK

 - An Affordable, Single Source Market Tracking Solution for Measuring Brand Performance -

NEW YORK, September 14, 2005 – imap Research, a division of The Ziment Group specializing in syndicated studies for the pharmaceutical and healthcare industries, has introduced onTRAK, a novel, single-source solution that’s been developed for market researchers to measure brand performance across many constituents and geographies. 

“Clients repeatedly say to us that market tracking is one of their most expensive yet least strategic market research projects when all they often want are metrics for their management reporting,” says Mike Kelly, President of imap Research.

“So with onTRAK we’re providing the critical piece that merges brand performance with the flexibility of tracking metrics that are both shared and proprietary, so when our clients ask the question "how is my brand doing?” onTRAK answers with an integrated and affordable response,” he said. 

onTRAK is actually three separate surveys in one delivery system. The system includes:

• Data collected monthly from high writing physicians on topics such as awareness, usage, attribute importance and brand imagery;
• An extensive patient survey based on brand and advertising awareness, product attitudes and their compliance;
• And, finally, a comprehensive survey of managed care pharmacy/medical directors that assesses their attitudes and formulary coverage.

By providing clients the ability to add in proprietary attributes and patient types to the monthly physician survey, onTRAK combines much of the flexibility found in custom tracking with all the affordability found in syndicated tracking. 

"onTRAK gives our clients a complete picture of their brands, and we make those available in several easy-to-access formats” said Kelly.  "With all the data at their fingertips, all that’s left for clients is to add their insight." 

For further information on onTRAK, please visit www.imapresearch.com.

About The Ziment Group:

The Ziment Group consists of Ziment, a full service consultancy offering custom marketing research for the healthcare and pharmaceutical industries worldwide; WebSurveyResearch which houses the largest dedicated panel of physicians with which to conduct marketing research through the internet; imap Research, a division dedicated to conducting multi-client research, and CHS, a health information and market research company that provides disease-specific, self-reported consumer data to pharmaceutical and life science companies.

The Ziment Group is the global healthcare research brand for The Kantar Group, the Information and Consultancy Division of WPP, plc.  For more information on The Ziment Group, go to www.zimentgroup.com.

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