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Ziment's Internet Research Panel of Patients
with Chronic Illnesses Surpasses 200,000 Members
NEW YORK, May 19, 2003 - Ziment, an industry leader in
global healthcare marketing research, has announced that
it's on-line panel facilitating fast access to the opinions
of patients suffering from a wide range of chronic illnesses
has exceeded 200,000 members.
The Ziment Chronic illness panel has added to the company's
Internet research capabilities by providing its clients
with the ability to easily find low incidence patient groups.
Combined with Ziment's physician Internet panel, clients
can conduct studies with both physicians and patients using
the speed and large sample power of Internet research.
"Our chronic illness panel gives our clients access
to a vast number of patients with specific disease states
that can ordinarily be difficult to find and interview," explained
Howard Ziment, Chief Executive Officer of Ziment. "Internet-based
research is time-efficient, cost-effective and allows patients
to speak more freely about their disease."
The panel profiles close to 100 different chronic illnesses
among a nationally balanced panel of patients.
"This terrific resource has helped to keep Ziment
on the cutting edge of healthcare Internet research," said
Ziment. "It is a high quality panel of respondents
who have opted in to conduct research. This ensures high
response rates and high quality data, the building blocks
for great marketing research leading to superior business
intellect."
As the founding member of WebSurveyResearch, which specializes
in collecting opinions from healthcare professionals through
the Internet, Ziment is a pioneer in conducting research
within the healthcare arena. WebSurveyResearch includes
WebSurveyMD, the largest dedicated on-line panel of physicians
with over 37,000 physicians worldwide.
"The Internet is not about the future of our industry," added
Ziment, "it is about today. Ziment is proud to have
all the tools in place to serve our clients in this new
frontier."
About Ziment:
Ziment is a global marketing research company based in
New York City. It is the healthcare research brand of
the Kantar Group, WPP's Information and Consultancy Division.
For over 25 years Ziment has offered full service marketing
research primarily to the healthcare and pharmaceutical
industries. More information about Ziment is available
at www.ziment.com.
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