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ZIMENT’S FULL SERVICE RESEARCH DIVISION ANNOUNCES
SEVERAL NEW PROMOTIONS

-O’Rourke, Casazza, Grosso, DiNatale Recognized-

NEW YORK, January 25, 2005 - Ziment, a leading healthcare and pharmaceutical market research consultancy headquartered in New York, announced today several new promotions in its full service research division within its Client Service and Multivariate Services/Analytics groups.

Tim O’Rourke has been promoted to Senior Methodologist in Ziment’s Multivariate Services and Analytics Group.  O’Rourke is recognized throughout the industry as one of its more innovative marketing scientists, having made significant contributions since coming to Ziment in 2003.  His work has been instrumental in several of Ziment’s new product innovations like Demand Calibration and the re-launch of ZAPP, Ziment’s approach to product positioning and EVENTZ, Ziment’s approach to assessing appropriate responses to any market events that take place.

Cheryl Grosso and Chris Casazza have both been promoted to Director of Client Service, while Brett DiNatale has been promoted to Manager of Client Service.  Grosso and Casazza have been with Ziment since 2000, having contributed to Ziment’s continuing growth and prosperity.  DiNatale joined Ziment in early 2004 and has quickly demonstrated his value to Ziment and its clientele. 

“Tim has been instrumental in helping us to keep our intellectual capital fresh and relevant,” said Lynnette Cooke, Chief Executive Officer of Ziment’s full service division.  “Cheryl and Chris are both skilled veteran researchers who deserve this recognition for their hard work and dedication to their clients and Brett is a talented researcher who helps show why Ziment’s future is so bright.” 

“All of these individuals’ talents and passion are a critical part of our continued desire to provide clients with solutions to their most challenging business issues.”

About Ziment and the Ziment Group:

Ziment, headquartered in New York City, offers custom strategic marketing research for the healthcare and pharmaceutical industries worldwide.  It is the custom research division of the Ziment Group, which includes WebSurveyResearch and imap Research.  The Ziment Group is the global healthcare research brand for The Kantar Group, the Information and Consultancy Division of WPP, plc.  For more on the group, go to www.zimentgroup.com.  For more on the custom research division, go to www.ziment.com.

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