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Ziment Announces Tim O'Rourke as Director of Multivariate Services

NEW YORK, February 07, 2003 – Ziment, a leading global healthcare marketing research organization, has announced that Tim O’Rourke, Ph.D., a veteran of the pharmaceutical marketing research industry, will join the company’s Multivariate Services Group as Director of Multivariate Services.

“We are pleased that Tim is bringing his substantial portfolio of global healthcare research experience to Ziment,” said John Tapper, Ziment’s Chief Methodologist. “His expertise with sophisticated quantitative techniques is highly valuable in helping our Multivariate Services Group to raise the bar even higher in terms of the creative and actionable insights we can provide for our clients.”

Before joining Ziment, O’Rourke spent over a decade honing his multivariate skills at leading marketing research consultancies. Over the past four years he has specialized in the pharmaceutical industry. His experience spans a wide range of marketing problems, therapeutic categories, developmental phases, and geographies. Most notably, he recently completed several pricing studies for important new oncology products.

“Ziment’s world-class experience, combined with their focus on accessible and actionable market research solutions, gives them a very competitive market position in the healthcare industry,” explained O’Rourke. “I am excited to have the opportunity to use my knowledge of multivariate quantitative methods to make informed business decisions and contribute to Ziment’s deliverance of high quality marketing information.”

About Ziment:
Ziment, based in New York City, is a full service consultancy offering custom marketing research for the healthcare/pharmaceutical industry worldwide. It is the global healthcare research brand for The Kantar Group, the Information and Consultancy Division of WPP, plc.

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