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EUROPEAN PATIENT INTERNET RESEARCH PANEL
LAUNCHED BY ZIMENT, A WPP COMPANY
NEW YORK, July 30 2003 – Ziment, a leading global
pharmaceutical and healthcare marketing research agency,
has launched their European on-line patient panel with
their first foray in the UK. The panel, facilitating fast
access to the opinions of patients suffering from a wide
range of chronic illnesses, has been started with an initial
45,000 patients.
According to CEO, Howard Ziment, this Chronic Illness
Panel in the UK has added to the company’s Internet
research capabilities by providing its clients with the
ability to quickly find low incidence patient groups. Combined
with Ziment’s global physician Internet panels and
the Ziment Chronic Illness Panel in the United States numbering
222,000, clients can easily conduct studies using the speed
and large sample power of Internet research.
“Our chronic illness panels give our clients access
to a vast number of patients with specific disease states
that can ordinarily be difficult to find and interview,“ explained
Ziment. “Internet-based research is time-efficient,
cost-effective and allows patients to speak more freely
about their disease. Our UK venture is just the start of
the globalization of our chronic illness Internet panel
effort.”
The panel profiles close to 100 different chronic illnesses.
“This terrific resource has helped to keep Ziment
on the cutting edge of healthcare Internet research,“ said
Ziment. “It is a high quality panel of respondents
who have opted in to conduct research. This ensures high
response rates and high quality data, the building blocks
for great marketing research leading to superior business
intellect.”
As the founding member of WebSurveyResearch and WebSurveyEurope,
specializing in collecting opinions from healthcare professionals
through the Internet, Ziment is a pioneer in conducting
research within the Global healthcare arena. The WebSurvey
panels include WebSurveyMD, the largest dedicated on-line
panel of physicians with over 40,000 physicians worldwide,
WebSurveyRN (nurses and physician assistants) and WebSurveyPharmacist.
“The Internet is not about the future of our industry,” added
Ziment, “it is about today. Ziment is proud to have
all the tools in place to serve our clients in this new
frontier.”
The Panel is powered by Lightspeed, a sister Kantar company
that is in the business of conducting research with consumers
through the Internet.
Ziment, based in New York City, is a full-service consultancy
offering strategic custom marketing research for the healthcare
and pharmaceutical industries worldwide. It is the global
healthcare research brand of the Kantar Group, the Information
and Consultancy Division of WPP, plc.
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